Make Art Not Content

Author: valor / Posted: 02.02.19, 06:16:23
I have been making stuff for eight years. That's a long ass time, for those uniformed of how time works. It's also a long enough  time to get to know the ropes of how that stuff is handled. The stuff I'm referring to is content. The Utilitarian drab word we use to describe anything we make in the hopes of reaching the proverbial goldmine of "viral". In the days before Instagram, YouTube and all of those social media conglomerates commodified the pursuit of making stuff it was called art.
It's been a second since I used that word to describe anything I do. I feel ashamed to call anything I do art. I guess that's a part of the reason why I as a creator have been having trouble coming to terms with what I do. I spent the past three years of my life building content for brands, some small, some big. I had to work with people to figure out who and what they are as creators. However somewhere in the line I forgot who I was as a creator. I helped people get the photos they needed, the designs that best showcased their brand, and forced myself everyday to use my imagination for the benefit of raging against an uncaring algorithm. I spent close to a two hundred hours a month spending my energy on others brands and content.
It's been a second since I used the word "art" to describe anything I do. I feel ashamed to call anything I do "art". I guess that's a part of the reason why I as a creator have been having trouble coming to terms with what I do. I spent the past three years of my life building content for brands, some small, some big. I had to work with people to figure out who and what they are as creators. However somewhere in the line I forgot who I was as a creator. I helped people get the photos they needed, the designs that best showcased their brand, and forced myself everyday to use my imagination for the benefit of raging against an uncaring algorithm. I spent close to a two hundred hours a month spending my energy on others brands and content.

 

Too the point that when I got back to working on my own stuff I have felt burned out, I stopped writing for four months, In that time I did nothing but brand building, and I came up with tactics to go viral. I became miserable, sick, and started to hate myself and my writing and other creative outlets I had. The Machine of Social media broke me, Turned me into nothing but a soulless numbers by the books content generator.
So I quit. I guess that's why I'm here. Writing this now, I want to do more. Make More, Write more, Love what I do more. I'm in the pursuit of happiness and I'm here to reclaim the term Art, because what people do online is amazing. It shouldn't be mislabeled "Content" it's art. I have seen videos on YouTube that have changed my perspective on life, I have read blog post that inspired me to take up a call too action, seen photos on Instagram that make me want to push my boundaries as a photographer, read books on the internet that have made me come to tears. This is not an age of content, this is an age of Art. Hopefully we learn that soon, and not get burned out like I did.  

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